Our Story
Hi, I’m Lee-Ann, and as a mother of five children, raising kids who know and love Jesus has always been my greatest calling.
Teaching them to pray, worship, trust God, and walk with Him has been one of life’s greatest privileges.
The Rise of Gen-C
Gen-C was Born in the Middle of Everyday Motherhood
When my youngest son was only 20 months old, he instantly recognised characters like Spider-Man and Paw Patrol on hand-me-down clothing. We rarely watched television, yet those characters had already become familiar to him.
It made me realise something important.
Before children can read, reason, or make choices for themselves, the world is already influencing what fills their hearts and minds.
At the same time, many children know more about fictional heroes than they do about Jonah, Ruth, Daniel, Esther, David, or the greatest hero of all, Jesus Christ.
That realisation became the beginning of Gen-C.
- 2 Corinthians 3:18
Our Mission
Plant the Seeds of Faith
We wanted our children to grow up recognising the real heroes of the Bible.
The Bible is filled with adventure, courage, sacrifice, redemption, miracles, and hope. It tells the stories of ordinary people who trusted God and became part of something extraordinary.
Gen-C exists to bring those stories back into everyday life. Through faith-inspired clothing, we aim to help children and families connect with Scripture in meaningful and memorable ways.
- Proverbs 31:26
Faith Through Every Season
Met by God in the Hard Moments
Like many families, we have experienced seasons of hardship, including illness, loss, financial challenges, uncertainty, and loneliness.
Throughout those moments, God met us through His Word and through worship.
A single Bible verse. A song lyric. A reminder of His promises.
That is why many Gen-C designs connect to Bible stories and worship songs that have impacted our own family’s journey. Our hope is that these connections might encourage someone else exactly when they need it most.